Your First Choice for a Flying Start to a Career in Marketing and Business
The BSc Business and Management (Marketing) equips you with the marketing expertise, strategic thinking, and managerial skills essential for success in today's dynamic business environment.
Students will develop a strong understanding of consumer behaviour, digital marketing, branding, marketing communications, and business strategy, preparing you to create impactful marketing solutions and lead organisations in an increasingly competitive global marketplace.
Triple Crown Business School
The degree has an established track record of producing highly employable graduates who have started their careers with reputable firms locally and within the region. The combination of marketing and business management topics enhances career prospects, preparing graduates for a wide range of marketing, business and management roles.
Professional Accreditation & Recognition
This programme is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), ensuring that your studies are aligned with current industry standards and employer expectations. Through CIM accreditation, you can benefit from exemptions that reduce the number of assessments required to achieve a CIM qualification, shorten your study time by up to 66%, and learn through a curriculum developed in line with CIM's professional learning outcomes.
IDM accreditation further enhances your professional profile by recognising that the programme meets industry standards in digital and data-driven marketing. Upon successfully completing the programme and a two-hour online assessment, you will be eligible to earn the IDM Certificate in Digital and Data-Driven Marketing. You'll also strengthen your CV and LinkedIn profile with an industry-recognised credential and have the opportunity to join the DMA Student Membership, giving you access to valuable learning resources and professional development opportunities.
Programme Ranked 1st in the UK for Business Studies
Study at a university recognised for excellence in business education. We are ranked 1st in the UK for Business Studies by the Daily Mail University Guide 2026, and 14th in the UK for Career after 15 months in Business and Management by the Guardian University Guide 2026.
Our students graduate with the knowledge, practical skills, and industry-ready experience to succeed in a wide range of careers and make a meaningful impact in the global business landscape.
Flexible Study
Students have the flexibility to tailor their academic journey. After the first year, you may transfer to the BSc Business and Management programme or another specialist pathway, subject to progression requirements. You will also have the opportunity to broaden your international experience by transferring to the UK through our mobility programme, allowing you to study at the University of Reading's UK campus.
