Dr Joe Lo Ying Tuan | Associate Professor in Entrepreneurship
Dr Joe Lo Ying Tuan is Associate Professor in Entrepreneurship at Henley Business School, University of Reading Malaysia. Before joining Henley, he served as Undergraduate Director at Xi’an Jiaotong–Liverpool University (XJTLU), where he led major curriculum innovation and interdisciplinary entrepreneurship initiatives. Earlier in his career, he headed the Business Foundation Year at the University of Southampton Malaysia and was a founding member of the Southampton Malaysia Business School, contributing to programme development and accreditation across undergraduate and postgraduate programmes.
His research focuses on service innovation, consumer experience, and technology-enabled service environments, particularly within hospitality, food systems, and intelligent service ecosystems. His work has been published in peer-reviewed journals, and he regularly delivers invited presentations at international conferences across Europe and Asia.
Joe teaches entrepreneurship, strategic management, and research methods at undergraduate and postgraduate levels, and supervises doctoral researchers in service innovation and technology-enabled consumer experience. His work bridges academic research with applied industry practice, supporting both scholarly development and practitioner engagement
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Telephone |
+607 268 6245 |
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Web profile |
https://www.linkedin.com/in/Joe-LoYT |
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Highest qualification and awarding body |
PhD in Management, Universiti Teknologi Malaysia (UTM) |
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Research interests |
Service Innovation and Marketing Consumer Experience and Relationship Quality Intelligent and Technology-Enabled Hospitality Systems |
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Current publications |
(2025) Innovative Syntegrative Education initiative: BEng AI- AIAI XEC Pathway. Centre of Excellence for Syntegrative Education, XJTLU (COESE23240107). (2025) EIS (EEH+Industry+Society) TechUp Alliance Accelerates the Prototype Development of Student’ Entrepreneurial Syntegrative Projects. Centre of Excellence for Syntegrative Education, XJTLU (COESE24250207). (2025) Syntegrative Education Exploration across EEH and CCTC: Bridging General Education and Entrepreneurship Education from SIP to TC Campus. Teaching Development Fund, XJTLU (TDF2425-R30-273) (2025) Syntegrative Education Exploration for Digital Intellectual Property: Bridging Legal Education and Entrepreneurship Education at XEC. Centre of Excellence for Syntegrative Education, XJTLU (CoESE242524). (2025) Advocating Syntegrative Education-Driven Pedagogical Teaching in AI Transparency. Centre of Excellence for Syntegrative Education, XJTLU (CoESE242502). (2024) Beyond Boundaries: Syntegrating Capstone, FYP, and Industry Innovations. Centre of Excellence for Syntegrative Education, XJTLU (COESE2324-02-03). (2024) The Innovator’s Nexus: Entrepreneurship, AI and Engineering. Centre of Excellence for Syntegrative Education, XJTLU (COESE2324-02-05) |
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Current projects |
Li, S., Zheng, S., *Lo, Y. T., Low, W. S., Abd Razak, S. S. (2026). Co-Evolutionary Pathways of Digital-Green Integration for Industrial Upgrading in Southern Xinjiang. Data-Driven Sustainability: Harnessing Technology for A Greener Future and Environmental Resilience. World Sustainability Series. Springer. DOI: https://doi.org/10.1007/978-3-032-13412-7_8 [Scopus] Redzuan Teo , I. E. T., Abd Razak, S. S. & Lo, Y. T. (2026). Regulating Algorithmic Management On Digital Labour Platforms In Malaysia: Lessons From The United Kingdom. Environment-Behaviour Proceedings Journal, 11(35), 263–269. DOI: https://doi.org/10.21834/e-bpj.v11i35.7545 [WoS] Azizah, P. Z., Sulaiman, Z., Hasbullah, N. N., Lo, Y.T., & Mas’od, A. (2025). A Theoretical Lens on Sustainable Fashion in Online Shopping: Integrating SOR, TPB, and Second-Hand Shopping Motivation Theories. International Journal of Academic Research in Business and Social Sciences, 15(12). DOI: http://dx.doi.org/10.6007/IJARBSS/v15-i12/27289 [ERA] Chew S. C. H., Abd Razak, S. S., *Lo, Y. T. (2025). The Relationship Between Artificial Intelligence Usage And Academic Performance Of Students At A Malaysian Public University. International Journal of Pervasive Computing and Communications. DOI: https://10.1108/IJPCC-05-2025-0186 [ESCI, Scopus] Yu, Y., Hon, C., Sun, Y., Lo, Y. T., Cheng, P., Zheng, L., & Spence, C. (2025). Transparent Packaging for Tea: Exploring the Role of Trust in Emerging Markets for Tea Beverages. Foods, 14(22), 3893. DOI: https://doi.org/10.3390/foods14223893 [SSCI, Scopus] Wu, T., Lo, Y. T., Huang, W., Hu, B. and Zhang, B. (2025). Syntegrative Entrepreneurship Education for Engineers: AI-Enhanced Module Through Project-Based Learning. 2025 5th International Conference on Artificial Intelligence and Education (ICAIE), Suzhou, China, 2025, pp. 706-712. DOI: https://doi.org/10.1109/ICAIE64856.2025.11158234 [IEEE, Scopus] Abd Razak, S. S., Razali, N. N., Lo, Y. T. (2025). Factors Influencing University Students' Adoption Of Digital Labour Platforms. Environment-Behaviour Proceedings Journal, 10(31), 397–402. DOI: http://doi.org/10.6007/IJARBSS/v15-i7/26026 [WoS] Abd Razak, S. S., Lo, Y. T. (2025) Factors Influencing Young Workers Towards Digital Labour Platform. Journal Of Information Systems Engineering And Management. DOI: https://doi.org/10.52783/jisem.v10i6s.702 [Scopus] |
