Augmented Reality and Virtual Reality: Research Advances in Creative Industries

Guest Speaker:
Mr Zi Xiang See (Sunway University)
Mr Bruce Lee (School of Built Environment, University of Reading Malaysia)
Subject Area:
Built Environment
Date & Time:
Wed, 22. June 2016, 13:00 h - 14:00 h
N3.23, University of Reading Malaysia - EduCity@Iskandar​

This research seminar presents and discusses recent advances in augmented reality (AR) and virtual reality (VR). Recent developments have been implied that AR and VR innovation is more broadly accessible for different expert areas, these include the information technology sectors, education operations, build environment and the creative industries. During the session, participants will be able to experience AR and VR using mobile and head mount devices (HMD). This research talk will provide an overview of AR and VR interface development, industrial use cases and research direction.

Photo Biography
Zi Siang See co-founded Reina (Malaysia) in 2004. He is now with Centre for Research-Creation in Digital Media, Sunway University. He has developed numerous creative and advertising imaging operations focused in corporate communications specialization. These include the collaborations with McDonald’s corporation, Lafarge Cement, AirAsia, Capitaland, SP Setia, Suria KLCC and various communications agencies. His current research interests include innovation management related to multimedia, virtual reality, augmented reality and creative advertising imaging.
  • Admission is free.
  • Tea break will be served at 2:00 pm.
  • UoRM staff RSVP by responding to the internal event invitation.
  • All are welcome, RSVP by 17 June 2016.

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