Professor Teck Yong Eng | Professor of Business Enterprise & Analytics, Head of Henley Business School Malaysia
Prior to joining HBS Malaysia, Prof. Eng was head of the department of digital and data-driven marketing at the University of Southampton, Southampton Business School UK. He had worked in the UK for almost 27 years, and had been chair of marketing and head of department for almost 10 years at three different business schools in the UK.
Prof. Eng’s research revolves around solving non-trivial resource allocation decisions at firm or business units level for optimizing profitability, creating stakeholders’ value and maximizing utility function by developing analytics and using advanced research methods.
Prof. Eng’s teaching interests include digital marketing, data analytics, R statistical programming and business research methods. He has run many workshops and executive training sessions on big data analytics and advanced quantitative methods for researchers and practitioners. His leadership and methodological competencies are recognised both in the academy and industry.
Prof. Eng has consulted for the Business Monitor International London in developing information and communications technology country-level metrics and written over 50 country reports. He regularly consults and writes for policy think tanks and practitioners. He has served as an advisory member of the European Research Council (ERC) for a large grant on commercialisation of nanotechnology. He has also written practitioner-oriented policy papers for the Royal Mail (UK) and The Guardian Newspaper (UK). He is Managing Editor of the Journal of General Management, a well recognized practitioner oriented journal with over 40 years of publication history.
Prof. Eng is also an active trainer and keynote speaker. He has published over 60 research articles in peer-reviewed journals and conference proceedings, guest co-edited special issues, and book chapters.
|
|
|
|
Telephone |
+607 2686240 |
|
LinkedIn profile |
|
|
Speciality areas |
Quantitative methods, Digital technology, Entrepreneurship, R statistical programming |
|
Highest qualification and awarding body |
BSc (Surrey UK), MSc By Research (UMIST UK), PhD (UMIST UK) |
|
UoRM programmes taught/supervised |
International marketing (BSc), Research methods (PhD) |
|
Research interests |
Modeling supply chains, Consumer utility models, Capability models, Digital technology and transformation |
|
Current projects |
Strategic response to competing product categories: implications for shelf-space, private and national brands. This project uses big data from a major UK grocery retailer to examine the composition of an optimal range of similar products displayed on grocery retailers’ shelf-space. Under conditions of (a) competition for shelf-space and (b) competition between private labels and national brands, this project examines: (1) Sources of new revenue from private brands and national brands; (2) Brand positioning in terms of physical shelf-space location and impact on brand strategies (e.g., low price, premium price). |
|
Recent publications |
Ozdemir, S., Kandemir, D. & Eng, T.Y. 2017. The role of horizontal versus vertical new product development alliances in creating responsive and proactive market orientation by high-tech manufacturing Firms. Industrial Marketing Management, 64(1), 25-35. doi.org/10.1016/j.indmarman.2017.03.006 |
