Dr Joe Lo Ying Tuan
Dr Joe Lo Ying Tuan
Deputy Head of Section, Henley Business School | Associate Professor in Entrepreneurship
+607 268 6245Biography
Dr Joe Lo Ying Tuan is Associate Professor in Entrepreneurship at Henley Business School, University of Reading Malaysia. Before joining Henley, he served as Undergraduate Director at Xi'an Jiaotong–Liverpool University (XJTLU), where he led major curriculum innovation and interdisciplinary entrepreneurship initiatives. Earlier in his career, he headed the Business Foundation Year at the University of Southampton Malaysia and was a founding member of the Southampton Malaysia Business School, contributing to programme development and accreditation across undergraduate and postgraduate programmes.
His research focuses on service innovation, consumer experience, and technology-enabled service environments, particularly within hospitality, food systems, and intelligent service ecosystems. His work has been published in peer-reviewed journals, and he regularly delivers invited presentations at international conferences across Europe and Asia.
Joe teaches entrepreneurship, strategic management, and research methods at undergraduate and postgraduate levels, and supervises doctoral researchers in service innovation and technology-enabled consumer experience. His work bridges academic research with applied industry practice, supporting both scholarly development and practitioner engagement.
Highest Qualification & Awarding Body
PhD in Management, Universiti Teknologi Malaysia (UTM)
Research Interests
- Service Innovation and Marketing
- Consumer Experience and Relationship Quality
- Intelligent and Technology-Enabled Hospitality Systems
Li, S., Zheng, S., Lo, Y.T., Low, W.S., Abd Razak, S.S. (2026). Co-Evolutionary Pathways of Digital-Green Integration for Industrial Upgrading in Southern Xinjiang. World Sustainability Series, Springer. https://doi.org/10.1007/978-3-032-13412-7_8
Redzuan Teo, I.E.T., Abd Razak, S.S., Lo, Y.T. (2026). Regulating Algorithmic Management On Digital Labour Platforms In Malaysia. Environment-Behaviour Proceedings Journal, 11(35), 263–269. https://doi.org/10.21834/e-bpj.v11i35.7545
Azizah, P.Z., Sulaiman, Z., Hasbullah, N.N., Lo, Y.T., Mas'od, A. (2025). A Theoretical Lens on Sustainable Fashion in Online Shopping. International Journal of Academic Research in Business and Social Sciences, 15(12). http://dx.doi.org/10.6007/IJARBSS/v15-i12/27289
Chew, S.C.H., Abd Razak, S.S., Lo, Y.T. (2025). The Relationship Between Artificial Intelligence Usage And Academic Performance. International Journal of Pervasive Computing and Communications. https://10.1108/IJPCC-05-2025-0186
Yu, Y., Hon, C., Sun, Y., Lo, Y.T., Cheng, P., Zheng, L., Spence, C. (2025). Transparent Packaging for Tea: Exploring Trust in Emerging Markets. Foods, 14(22), 3893. https://doi.org/10.3390/foods14223893
Wu, T., Lo, Y.T., Huang, W., Hu, B., Zhang, B. (2025). Syntegrative Entrepreneurship Education for Engineers. 2025 5th International Conference on Artificial Intelligence and Education, 706-712. https://doi.org/10.1109/ICAIE64856.2025.11158234
Abd Razak, S.S., Razali, N.N., Lo, Y.T. (2025). Factors Influencing University Students' Adoption Of Digital Labour Platforms. Environment-Behaviour Proceedings Journal, 10(31), 397–402. http://doi.org/10.6007/IJARBSS/v15-i7/26026
Abd Razak, S.S., Lo, Y.T. (2025). Factors Influencing Young Workers Towards Digital Labour Platform. Journal Of Information Systems Engineering And Management. https://doi.org/10.52783/jisem.v10i6s.702
