Dr. Eileen Tan

Dr. Eileen Tan is a Lecturer in Marketing at Henley Business School. She holds a PhD in Marketing from South East Technological University, Ireland, and has strong academic and teaching interests across marketing and management disciplines.

Prior to entering academia, Dr. Tan accumulated extensive corporate experience in marketing, international marketing, and digital marketing. Having lived and worked in the UK and Ireland for nearly a decade, she has developed valuable insights into the region's business environment, culture, and social and political landscape. This professional exposure informs her teaching approach, which emphasises market relevance, strategic thinking, and the practical application of business theories in real-world scenarios.

Alongside teaching, Dr. Tan is actively involved in research and publications. Her research interests centre on contemporary and technology-driven marketing, social media and digital marketing strategy, consumer behaviour, and business research methods, with particular emphasis on how emerging technologies and digital platforms shape modern marketing practices.