BSc Business and Management (Marketing)

Study your BSc Business and Management (Marketing) at the University of Reading Henley Business School, one of a select group of business schools worldwide to hold Triple Crown accreditation.

The programme combines specialist marketing knowledge with a strong foundation in business and management, helping you develop skills for careers in marketing, digital marketing, brand management, business development and other commercial roles.

This programme is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), ensuring that your studies are aligned with current industry standards and employer expectations. Through CIM accreditation, you can benefit from exemptions that reduce the number of assessments required to achieve a CIM qualification, shorten your study time by up to 66%, and learn through a curriculum developed in line with CIM's professional learning outcomes.

IDM accreditation further enhances your professional profile by recognising that the programme meets industry standards in digital and data-driven marketing. Upon successfully completing the programme and a two-hour online assessment, you will be eligible to earn the IDM Certificate in Digital and Data-Driven Marketing. You'll also strengthen your CV and LinkedIn profile with an industry-recognised credential and have the opportunity to join the DMA Student Membership, giving you access to valuable learning resources and professional development opportunities.

Pursue your business and marketing degree in Malaysia at a university recognised for excellence in business education. The University of Reading is ranked 1st in the UK for Business Studies by the Daily Mail University Guide 2026, and 14th in the UK for Career after 15 months in Business and Management by The Guardian University Guide 2026.

Our students graduate with strong business and marketing knowledge, practical skills and industry-relevant experience to succeed across a wide range of careers and make a meaningful impact in the global business landscape.

Students have the flexibility to tailor their academic journey. After the first year, you may transfer to the BSc Business and Management programme or another specialist pathway, subject to progression requirements. You will also have the opportunity to broaden your international experience by transferring to the UK through our mobility programme, allowing you to study at the University of Reading's UK campus.

Explore how digital marketing fits into a broader marketing and business education, with opportunities to understand how brands reach audiences across different markets and cultural contexts.

Through your studies, you can build a wider perspective on how digital, international and cross-cultural marketing approaches are applied in different business environments.

Your final year gives you the flexibility to shape your studies around the areas that interest you most.

Alongside your core modules, optional modules may include Strategy and International Business, Social Enterprise, and Commercial Law, allowing you to broaden your business knowledge beyond a single area of marketing and build a final-year study pathway that reflects your academic interests and future direction.

The BSc Business and Management (Marketing) is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), ensuring your learning is aligned with industry standards across both traditional and digital marketing.