Dr Zahra Pourabedin | Lecturer in Marketing
Dr Zahra Pourabedin studied marketing at UTM University. Prior to joining Henley Business School, University of Reading Malaysia, she held positions at universities in Iran and Malaysia. She has taught courses on various management and marketing subjects for undergraduate and postgraduate students. She has also supervised numerous postgraduate and undergraduate dissertations.
Zahra is a member of the Chartered Institute of Marketing (CIM).
Her current research focuses on multisensory image of hotels. She published articles in international journals including Tourism Management Perspectives.
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This email address is being protected from spambots. You need JavaScript enabled to view it. |
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Telephone |
+607 2686347 |
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LinkedIn profile |
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Speciality areas |
Services Marketing, e-Marketing, m-Marketing, Tourism Marketing, International Business |
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Highest qualification and awarding body |
Ph.D, UTM University |
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UoRM programmes taught/supervised |
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Research interests |
Services Marketing, e-Marketing, m-Marketing, Tourism Marketing |
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Current projects |
Multisensory image of hotels |
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Recent publications |
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