Academic Team

Dr Zahra Pourabedin | Lecturer in Marketing

Dr Zahra Pourabedin Dr Zahra Pourabedin studied marketing at UTM University. Prior to joining Henley Business School, University of Reading Malaysia, she held positions at universities in Iran and Malaysia. She has taught courses on various management and marketing subjects for undergraduate and postgraduate students. She has also supervised numerous postgraduate and undergraduate dissertations.

Zahra is a member of the Chartered Institute of Marketing (CIM).

Her current research focuses on multisensory image of hotels. She published articles in international journals including Tourism Management Perspectives.


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+607 2686347

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Speciality areas

Services Marketing, e-Marketing, m-Marketing, Tourism Marketing, International Business

Highest qualification and awarding body

Ph.D, UTM University

UoRM programmes taught/supervised

  • Markets, Marketing and Strategy
  • People and Organisations
  • Business Statistics

Research interests

Services Marketing, e-Marketing, m-Marketing, Tourism Marketing

Current projects

Multisensory image of hotels

Recent publications

  • Loyalty Membership for Luxury Hotels in Malaysia. Hassan,H., Pourabedin, Z., Sade, AB., Jiyayi., Ch. 2017. International Journal of Tourism Cities, Forthcoming
  • Pourabedin. Z (2017). Hotel image formation and loyalty: The case of heritage boutique hotels, The 50th Academy of Marketing Conference (AM2017), Hull Business School, UK. ISBN: TBC, pp. 82-83.
  • Social network analysis in tourism services distribution channels.TRAN, M. T., JEEVA, A. S. & POURABEDIN, Z. 2016. Tourism Management Perspectives, 18, 59-67
  • Customers’ Online Channel Switching Behavior: The Moderating Role of Switching Cost.POURABEDIN, Z., FOON,Y. S., CHATTERJEE, R. S. & HO, J. S. – Y. 2016. International Information Institute (Tokyo). Information, 19, 2961
  • Mobile Marketing: The Role of Perceived Benefits.Z POURABEDIN, MW MIGIN, A JEEVA. 2015. Advanced Science Letters, 3, 1879-1881
  • Hotel Experience and Positive Electronic Word of Mouth (e—WOM). Z POURABEDIN, MW MIGIN. 2015. International Business Management, 9(4), 596-600

Student Enquiries

Toll free:
+1800 18 6867

+60 (7) 268 6205

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General Enquiries

University of Reading Malaysia
Persiaran Graduan Kota Ilmu, Educity 79200 Iskandar Puteri Johor, Malaysia.

Toll free:
+1800 18 6867

+ 60 (7) 268-6200

+60 (7) 268-6202


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