Academic Team

Andrew Woon | Foundation Lecturer in Business and Management

andrew woonAndrew’s lecturing background spans from hospitality management to cross-cultural management and global marketing, from internal home-grown programmes to various UK and US external franchise programmes. Andrew has been a module lead and module convenor for franchise programmes in Nepal, Indonesia and Vietnam, and his international experience in both teaching and industry made him an expert in cross cultural studies.

Currently, Andrew is pursuing his Doctor of Business Administration (DBA) at HELP University. Andrew is a Fellow of the Higher Education Academy (UK) and member (MCMI) of the Chartered Management Institute (UK). Besides teaching, Andrew is also a columnist for the leading Chinese-language newspaper Sin Chew Daily and a radio commentator for the national Chinese radio station AiFM


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+60 7 268 6235

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Speciality areas

Marketing Management
Cross Cultural Management
Global Marketing
Leadership & Organisations

Highest qualification and awarding body

MBA, Cardiff Metropolitan University

UoRM programmes taught/supervised

Introduction to Business and Management (IBM)

Research interests

Emerging issues in management
Organisational behaviour
Global marketing
Research related to sociology

Current projects

The Effects of Leader Inclusiveness on Self-Identity and Organisational Commitment


Toll free:
+1800 18 6867

+60 (7) 268 6205

+60 (16) 7725 400
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General Enquiries

University of Reading Malaysia
Persiaran Graduan, Kota Ilmu, EduCity, 79200 Iskandar Puteri, Johor, Malaysia.

Toll free:
+1800 18 6867

+ 60 (7) 268-6200

+60 (7) 268-6202


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