Andrew Woon | Foundation Lecturer in Business and Management
Andrew’s lecturing background spans from hospitality management to cross-cultural management and global marketing, from internal home-grown programmes to various UK and US external franchise programmes. Andrew has been a module lead and module convenor for franchise programmes in Nepal, Indonesia and Vietnam, and his international experience in both teaching and industry made him an expert in cross cultural studies.
Currently, Andrew is pursuing his Doctor of Business Administration (DBA) at HELP University. Andrew is a Fellow of the Higher Education Academy (UK) and member (MCMI) of the Chartered Management Institute (UK). Besides teaching, Andrew is also a columnist for the leading Chinese-language newspaper Sin Chew Daily and a radio commentator for the national Chinese radio station AiFM
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Telephone |
+60 7 268 6235 |
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LinkedIn profile |
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Speciality areas |
Marketing Management |
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Highest qualification and awarding body |
MBA, Cardiff Metropolitan University |
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UoRM programmes taught/supervised |
Introduction to Business and Management (IBM) |
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Research interests |
Emerging issues in management |
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Current projects |
The Effects of Leader Inclusiveness on Self-Identity and Organisational Commitment |
